Makinohara City, nestled in Japan’s scenic Shizuoka prefecture, organized its annual business competition for start-ups in 2025. The contest, titled the Makinohara-shi Challenge Business Contest (Makichalle 2025), provided a global platform for entrepreneurs to present innovative ideas that leverage the city’s rich industrial and tourism resources. Mr. Takachi, CEO of EXPACT, participated as a judge in this prestigious event.
Among a field of international competitors, Turiya Softech—a Visakhapatnam-based technology company specializing in industrial digital transformation—stood out as one of the very few purely technology-driven finalists. In this article, we speak with Mansha Devi, CEO and Founder of Turiya Softech, about the company’s origins, its cutting-edge product portfolio, its remarkable journey to the Makichalle 2025 finals, and its bold ambitions for scaling industrial intelligence on a global stage.
Origins, Mission, and Core Values
Could you tell us how Turiya Softech got started and what inspired its founding?
Mansha Devi: Our journey began in December 2017, when my husband, Durga Kumar, and I took the plunge of setting up on our own and wanting to create a difference. Both of us brought deep expertise in SAP—the enterprise software backbone of global industries in various geographies, last stop being the USA . We recognized a significant gap in the Indian market for specialized, niche-focused SAP consulting services tailored to industrial clients, and we officially launched our operations in mid-2018.
What truly defines our evolution is the deliberate transformation we’ve undergone. We started with SAP consulting, but quickly pivoted into AI and machine learning-based product development, enterprise application design, and advanced engineering services. By 2022, we reached a major turning point: we evolved from a pure software engineering firm into a comprehensive “design engineering company.” This shift opened entirely new markets for us.
Most recently, in May 2025, we incorporated our sister entity, Turiya 3D, which is specifically dedicated to digital twin technology for industrial plants. Today, both Turiya Softech and Turiya 3D operate as a unified team under our core leadership. This structure allows us to pursue parallel yet highly complementary market strategies, bridging the gap between digital software and physical industrial infrastructure.
What core values and mission guide the company’s work?
Mansha Devi: My guiding philosophy is very clear: “inclusive growth.” For me, success is never just about our company’s internal metrics—it is about everyone traveling this journey with us, especially our partners and our clients. I want us all to grow together. Alongside this, integrity forms the non-negotiable bedrock of every single client engagement we undertake.
Our mission, however, is perhaps even more distinctive. We aim to deliver value-driven solutions rather than technology for its own sake. In an industry that is often seduced by complexity, I lead Turiya with a deliberately contrarian stance. If a simpler, more effective solution exists, that is the one we will recommend—even if it means a smaller scope of work for us.
I always tell my team: we don’t do it just because we have the capability to do so. If there is a better alternative at a lower cost, we focus on that and deliver the actual cost-benefit value to our client. This ethos is not merely aspirational for us; it is our core competitive differentiator.
What Turiya Softech Does — And Why It Matters
In simple terms, what does Turiya Softech do, and what problems does it solve?
Mansha Devi: We operate right at the intersection of industrial complexity and digital intelligence. Our primary customers are plant owners and operators in high-stakes sectors such as oil and gas, chemicals, marine, and pharmaceuticals. In these industries, data-driven decision-making isn’t just a corporate goal; it can mean the difference between smooth, safe operations and catastrophic failure.
On the software side, we deliver end-to-end enterprise solutions encompassing niche SAP modules, AI and machine learning applications, Internet of Things (IoT) integrations, business intelligence dashboards, and custom application development. On the engineering side, through Turiya 3D, we provide 3D laser scanning services that produce millimeter-accurate digital replicas of entire industrial facilities.
We also work with public sector undertakings (PSUs) and individual clients for specific requirements, ranging from website development and mobile applications to highly customized software solutions. Our goal is to ensure that every organization we work with—no matter the size—can leverage technology to solve their unique operational challenges.
Are there specific named products in the pipeline?
Mansha Devi: Yes—and I believe two of them represent particularly exciting investment and growth opportunities.
The first is BidGuru, an AI-powered platform we designed to solve a major pain point: the complex tendering and bidding process for large industrial organizations. When a plant owner issues an RFP (Request for Proposal) or RFQ (Request for Quotation), BidGuru uses intelligent algorithms to automate the evaluation of vendor submissions. This drastically reduces manual effort, speeds up procurement cycles, and—most importantly—minimizes the risk of human bias or error in high-value decision-making.
The second is our Industrial Intelligence Platform, which I often describe as the “third eye of the system.” This platform integrates seamlessly with an organization’s existing data layers to passively monitor all operational assets in real time. The moment anomalies or deviations are detected, the system triggers immediate alerts.
The goal here is elegantly simple: to prevent industrial accidents before they happen. We have designed it to be highly accessible—there is no vendor lock-in and no unnecessary complexity. It is pure, intelligent, always-on safety monitoring for some of the world’s most hazardous operating environments. We are currently in active negotiations with several major Public Sector Undertakings (PSUs).
World-Class Technology: The Z&F Imager 5006EX
What makes Turiya3D’s scanning capability truly unique?
Mansha Devi: At the heart of our engineering services at Turiya3D lies a truly rare piece of equipment: the German made Z&F Imager 5006EX 3D laser scanner from Zoller + Fröhlich GmbH. This isn’t a conventional scanner; it’s the only explosion-proof 3D laser scanner in the world. We specifically chose to invest in this technology because of the high-risk environments our clients operate in—like oil refineries—where even a single stray spark could trigger a catastrophic explosion.
The scanner allows us to capture entire industrial environments with 0.1mm accuracy, creating the rich 3D datasets we use to build precise digital twins—virtual replicas of physical plants that include every single pipe, valve, and structural element. These digital twins aren’t just for show; they are operational tools that let plant managers plan maintenance, simulate modifications, and manage assets with a level of precision that was previously impossible. It is about bringing absolute certainty to the world’s most uncertain environments.
Can you share any real-world success cases?
Mansha Devi: Our client list really speaks for itself, as we have delivered laser scanning services to some of India’s most prestigious state owned oil majors. We scanned some of the critical units and delivered data that is now being used to construct as-built digital models of the facility.
These are not small contracts; they are trust-based relationships with national-scale enterprises that demand the highest standards of precision, safety, and reliability. The fact that Turiya 3D has earned and maintained these relationships is a powerful testament to our team’s capabilities and professionalism
Growth Trajectory and Financial Performance
How has the company grown since it was established, and what milestones stand out?
Mansha Devi: After we launched our operations in mid-2018, we experienced a steady linear growth trajectory. Like many companies worldwide, this progress was briefly interrupted by the global disruption of COVID-19 in 2020 and 2021, which slowed our operations. However, our post-COVID recovery was strong. Over the last two to three financial years, our revenues have climbed to approximately 40–50 million Japanese yen and continue to grow with a sustained positive trajectory.
The most significant recent milestone for us was the formation of Turiya3D as a fully independent company in May 2025. This was a clear signal that our 3D and digital twin division had matured beyond being a subdivision into a standalone business with its own dedicated market strategy, client pipeline, and growth potential. Today, we run these two companies in parallel with the same core leadership team. It is an efficient model that allows us to pursue the broader enterprise software market and the highly specialized industrial engineering niche at the same time.
Participation in Makichalle 2025
How did Turiya Softech end up as a finalist at Makichalle 2025, and what did the experience teach you?
Mansha Devi: Our journey to the Makichalle finals is a real reminder that sometimes the best opportunities arrive quietly when you least expect them. To be honest, I had submitted our application very close to the deadline and almost dismissed the whole effort entirely. However, a follow-up from Savita, a member of the Makichalle core team, really reignited our commitment to seeing the submission through. From that moment on, events moved incredibly fast, and before we knew it, we were standing among the finalists of this global startup competition.
Going from a point where we almost ignored the opportunity to seeing ourselves in the finals was a truly great moment for us. We were particularly proud of one distinction: we believe we were the only purely technology-based company among the finalists, standing out in a field that included solutions from many different sectors.
The experience offered us invaluable insights into the Japanese market. We learned the importance of culturally attuned solutions, nature-centric design philosophies, and the profound concept of Society 5.0—a human-centered approach that integrates advanced technology with economic and societal needs. We built our pitch precisely around this framework, presenting a vision for sustainable industrial innovation that brings together industries, communities, and the youth.
Could you describe what you actually presented at the pitch?
Mansha Devi: Our pitch centered on the concept of “Advancing Society 5.0 Through Sustainable Innovation, Industrial Collaboration, and Youth Empowerment”. This was a framework that resonated strongly with the context of Makinohara—a region well-known for its tea plantations and strong environmental identity.
The vision we presented wasn’t purely technological. It was integrative: we proposed bringing together IoT analytics, AI-driven predictive systems, and smart city technologies with the people of Makinohara—particularly its youth—on a unified, sustainable platform.
For the agricultural dimension, which is so central to Makinohara’s identity, we proposed channeling our IoT and intelligent analytics expertise toward predictive farming solutions. The goal is to give farmers early warnings of crop threats, enabling them to take timely corrective action.
We also proposed strategic partnerships with M2Labo for agricultural solutions and with MacNica for smart city and AI-based infrastructure applications. These collaborations really reflect our instinct for synergy: we believe in finding complementary partners rather than trying to do everything alone.
Challenges, Differentiation, and the Road Ahead
From a technical perspective, what has been the hardest challenge in building your products?
Mansha Devi: My answer might sound a bit philosophical, but for us, the technical challenge is rarely about the complexity of the technology itself—our experienced teams have consistently shown they can solve hard problems. The real challenge is what I call disciplined simplicity.
Finding the simplest and most effective solution among many technically viable options requires active resistance to “developer bias”. This is the natural tendency of engineers to favor elegant or sophisticated approaches over the ones that are actually optimal for the client. We believe that “simplicity is the ultimate sophistication”. There are a hundred ways to solve the same problem, but finding the simplest way requires overcoming a certain mindset. To achieve this balance, we hold structured, disciplined internal discussions where every proposed solution is evaluated strictly on its merits, without bias toward any particular approach.
For Turiya 3D, the challenge is different—it’s more physical and logistical. Conducting 3D laser scans of massive industrial facilities that span hundreds of meters requires highly experienced field engineers. They have to anticipate exactly how successive scan positions will interlock to create a complete, seamless dataset. This is a skill that only comes with time and real-world experience, and it is one of the key barriers to entry that protects our competitive position.
What sets Turiya Softech apart from other technology service providers?
Mansha Devi: In an industry where terms like “customer-centric” and “integrity” have unfortunately become generic marketing jargon, we point to something much more specific: genuine flexibility.
We offer both a base version of our platforms, which is accessible to any qualifying client, and a fully customized enterprise version. This enterprise version is tailored, feature by feature, to a client’s actual requirements. If a client doesn’t need a specific feature, they don’t pay for it. On the other hand, if they need a feature that doesn’t exist in our base product yet, our team builds it for them.
The result is a relationship model that is a true two-way street: our clients value our services because we value their specific, unique requirements. We’ve found this approach to be particularly effective with large industrial clients who often operate within bureaucratic procurement structures. These are organizations that need vendors willing to go the extra mile to truly understand and meet their needs.
What excites you about the company’s future? What’s on the horizon?
Mansha Devi: The excitement we’re feeling at Turiya Softech right now is truly palpable. We have two very innovative products—BidGuru and our Industrial Intelligence Platform—that are right on the cusp of their market launch, and we are already engaged in serious conversations with several major PSU clients. We are also actively planning our geographic expansion, with Japan serving as a primary target for our software and digital transformation division. Meanwhile, the Middle East—specifically Oman, Saudi Arabia, and the UAE—is the primary focus for Turiya 3D’s engineering services, and we have already successfully brought European clients from Italy into our portfolio.
In terms of market engagement, I really believe 2026 is going to be our breakout year. Our team has a calendar packed with international industry events, including the Japan IT DX / AI Week with exhibitions in Tokyo, Nagoya, and Osaka, as well as the GASTEC event in Bangkok in September and key events in Kuala Lumpur, Malaysia. We are also giving serious consideration to establishing a physical office presence in Japan, as this move would significantly accelerate our ability to build the trust-based relationships that are so central to Japanese business culture.
As Turiya Softech enters 2026, how does its unique combination of rare hardware and industrial AI define its vision for global scaling and market leadership?
Mansha Devi: Turiya Softech’s future vision is anchored in the transition from a specialized innovator to a global commercial powerhouse. By successfully navigating the “inflection point” where development meets large-scale deployment, the company is positioning itself as the primary bridge between complex AI and the rugged requirements of heavy industry.
The cornerstone of this vision is the strategic expansion into Japan. Following its success as a finalist in Makichalle 2025, Turiya is moving beyond the Indian PSU landscape to establish a presence in one of the world’s most tech-rigorous markets. This move isn’t just about geography; it’s about proving that their “real technology” approach can meet the highest global standards for precision and reliability.
Looking ahead, Turiya Softech aims to redefine industrial efficiency by scaling its rare scanning technology alongside its AI-driven enterprise solutions. The company’s goal is to remain lean and high-impact, avoiding the “feature-bloat” common in modern software to instead deliver high-conviction, tangible business value. In an era of overhyped AI, Turiya’s vision is clear: to be the indispensable partner for industrial giants who require technology that actually works on the factory floor and in the field.
Turiya Softech is a rare find in today’s tech landscape—a company that prioritizes “real technology” over hype and delivers genuine value to the world’s most demanding industries. As they move from development to global commercialization and break into the Japanese market, they are perfectly positioned to set a new standard for industrial intelligence.
With a solid foundation and a clear vision for the future, we look forward to seeing Turiya Softech achieve even greater heights of success and innovation on the global stage.
Company Overview
Turiya Softech Pvt. Ltd.
CEO/Founder: Mansha Devi
Established: December 2017
Website: https://www.turiyasoftech.com/
Address: Nascom CoE, Opp. Department of Marine Engineering, Andhra University, Visakhapatnam, Andhra Pradesh, India 530003
Inquiry: https://www.turiyasoftech.com/contact-us
Directed and Supervised by: Yoshito Denawa ｜CF Startup Partners Inc.
Interview & Writing: Rion Namba｜EXPACT Inc.